The EvenLit™ LED Light Panel has been modified to feature a countdown clock insert allowing the user to increase excitement around an upcoming event. This product is now part of a Cooperative Marketing Program for Alliance Game Distributors who are using the LED Light Panels to promote tournaments and instore events resulting in increased sales.
On driving brand performance and generating sales at retail, Mike Webb says:
By providing a tool for stores to use to promote in store events and tournaments, the countdown timer has helped a number of our stores to increase turnout. Our most measurable metric for this has been turnout to Pre-release tournaments for the Magic: The Gathering brand. In general, stores with the signs in place saw increased attendance over the course of the last 3 Pre-releases. That translates not only to increased sales at those tournaments, but to increased sales at those stores over the lifetime of the product. In addition, the signs are being used extensively to advertise and promote weekly tournament play in stores, and we have many reports of increased turnout to those as well.
~Mike Webb VP of Marketing and Customer Service
Alliance Game Distributors, INC.
Related posts:
