Northstar Lottery Group, private manager of the Illinois Lottery chose Carmanah Signs to deliver an additional 6590 wireless triple jackpot signs to their existing 2100 Carmanah triple jackpot signs. The triple jackpot signs advertise Mega Millions, Powerball and Lotto games. The signs incorporate the new Illinois Lottery logo and communicate the fresh, exciting new look of the Illinois Lottery retail experience. The signs not only communicate jackpot values and increase jackpot awareness and sales, but also identify the over 8000 stores in the Illinois Lottery network as lottery retailers and include the call to action “Play Here”. Carmanah jackpot signs are included in “best practices” for lottery retail sales optimization which result in increased revenue for good causes. “Carmanah Signs considers itself extremely privileged to have won the award to supply the Northstar Lottery Group with its state of the art jackpot signage,” says Maxwell Goldstein Director of Sales and Marketing. Northstar Lottery Group’s partners are the leaders in their fields. GTECH and the affiliated companies of the Lottomatica Group form the world’s leading provider of lottery operations, technology solutions and integration services. Scientific Games is the world’s leading provider of instant games, gaming content and related management services.