Archive for Branding and Retail News

Carmanah Signs Inc. continues to develop and improve its sign offerings to the Lottery industry worldwide. Since the late 1990s, Carmanah Signs has offered a wide range of LED edge lit lottery signs to help convey their message to their customers. Products that we have supplied to the Lotteries include traditional edgelit signs, wirelessly updateable jackpot signs, illuminated light panels, programmable scrolling message centers, and our most recent sign, a programmable LCD display. All Carmanah sign products are illuminated with high efficiency, long life LEDs.

Our current LED edge lit wirelessly-updateable jackpot signs for the lotteries have been developed to provide maximum visual marketing impact, increased update flexibility, and ease of set up in the field. Carmanah’s design team has worked to provide a complete packaged solution to our customers, including IT and install training, so that lottery operations and marketing groups can be confident that lotto jackpots are instantaneously updated.

Deployment of Carmanah’s lottery jackpot sign by several lottery agencies in the United States has resulted in a significant increase in lottery ticket retail sales since the installation. The flexibility of Carmanah’s lottery jackpot sign designs allow our customers to add jackpots in the future, facilitating the seamless addition of new jackpot games to existing single, double, and or triple game jackpot signs.

In addition to being able to advertise multiple games, Carmanah’s wireless updateable jackpot signs have been developed with changeable front graphics. The intent is that, as a lottery’s marketing concepts, graphics, and advertising campaigns change, the lottery jackpot signs can be updated at minimal cost and with little effort. The LED backlit illuminated plates on the front of our jackpot signs are designed to be easily updated and replaced in the field.

For example, recently Carmanah Signs was asked to supply digitally-printed replacement graphic front plates to a US-based lottery customer who had previously been supplied LED illuminated double jackpot signs. The customer had updated their brand’s graphical elements and chose to have Carmanah supply the new version of the graphic front plates. It was exciting to see this flexible design feature make a difference to one of our customers. Carmanah Signs looks forward to providing continuously improved sign products to our Lottery customer base, in order to help them provide money for their Good Causes.

Carmanah Signs’ is pleased to announce that our EvenLit™ LED Light Panel product line now compliments a station on one of Canada’s major transit lines. Working through a value-added reseller, the local transit authority recently had a number of large format EvenLit™ Premiere LED light boxes installed.

“We are excited about this particular customer and application because it demonstrates that our line of long life LED lightboxes are not only suitable for retail advertising and promotion but also for advertising in indoor and outdoor public spaces”, notes Carmanah Signs’ President, Cameron Waldie. “Indoor advertisers have their own unique requirements for signage, and it’s good to know our LED sign products can satisfy some of their needs.”

With the advances in LED technology in recent years, the EvenLit™ product line offers the same brightness as many fluorescent light panels while eliminating the unattractive and costly effects of frequent fluorescent light bulb burnout. The Premiere product line features high quality, long life LEDs to ensure our customers receive these benefits.

Carmanah Signs has been designing and manufacturing energy-efficient, LED edge-lit signs for more than a decade using an innovative combination of ultra-bright LEDs and proprietary edge-lighting technology. Using state-of-the-art manufacturing and production procedures, Carmanah can illuminate virtually any logo or design with exceptionally bright, crisp and eye-catching LED output. The result is a unique marketing tool that can create additional awareness for any company brand, product or service. Visit Carmanah’s In-store Marketing & Brand Visibility gallery for product photos.

A well-known North American retailer has placed a large order with Carmanah Signs for specialized LED light boxes.  The retailer is an important, repeat customer for Carmanah’s EvenLit™ product line, however this particular order is somewhat unique:  it will be a component in a larger display that is an in-store promotion of a global electronics brand.

“The order requires an extra step for our manufacturing team,” says Ed Montemayor, Vice President of Supply Chain. “The retailer was required to meet exact standards of the brand they were working with which entailed a color match for the light panel frames.  I’m happy to say we are able to once again meet our customer’s needs.”

The EvenLit™ light panel line’s product design and supply chain process allow for almost any possible frame color. In addition, frames can have the multi-color logo of the retailer or the brand permanently printed on the frame. This is an especially attractive feature for brands that want to supply changeable-image sign product such as lightpanels to their retail channel, but are wary of the lightpanels being used in-store for other purposes after the initial promotion ends.

Carmanah Autumn “Trade Show Season” a Success

Wednesday, November 16th, 2011

Carmanah Signs has finished off a successful autumn trade show season, having had an exhibit booth at three major shows in the last few weeks: the Global Gaming Exhibition (G2E), the annual National Association of Convenience Stores (NACS) show and the annual North American Association of State and Provincial Lotteries (NASPL) show. A variety of Carmanah’s in-house designed LED and LCD sign products were on display at these three exhibitions.

Carmanah Signs booth G2E in Las Vegas was fortunate enough to be featured in the local Las Vegas Sun newspaper, with a photograph showing the installation of our EvenLit super-slim LED-lit Light Boxes into a large LED Light Panel wall assembly. We also showed off two new Table Limit signs: the Vegas LCD Table Limit sign and the Petite LED Table Limit sign. The booth also displayed a sample of LED-lit double-sided Table Games signs as well. Overall, G2E 2011 appeared to be the best attended since 2008, with a very high number of booth visits and interested casino Table Games managers.

The NACS show in Chicago was an opportunity to show off Carmanah’s digital signage offerings. On display for both the C-store chain managers as well as brand managers were the new counter top wirelessly-updated lottery jackpot sign, the window wirelessly-updated lottery jackpot sign and the brand new LCD advertising sign. In addition, the EvenLit LED-lit Light Panel product line was on display.

Last but not least, Carmanah’s booth at the NASPL show in Indianapolis highlighted the variety and quality of the digital lottery jackpot signage that Carmanah Signs has developed and sold over the last 5 years. The lottery sign product line now includes the EvenLit LED light panel line with wirelessly-updated jackpots for both large and small lotto signage, as well as a LCD retail signage that can not only display jackpots but advertising for both the lottery and the retailer.

Carmanah thanks all our partners and customers that dropped by our exhibition booths to say hello.

An International Florida Airport has chosen Carmanah Signs as part their upgrade plans for the year. Nearly one hundred custom backlit LED wayfinding signs will be installed as one of many initiatives the airport is putting forward to make a lasting impression on visitors to the region.

Carmanah understands the importance of visual communication and has customized a unique backlit LED sign design to ensure visibility and legibility while maintaining a sleek and modern feel to complement the state-of-the-art terminal.  The design includes pantone specific matching to produce high contrast illuminated signage as well as double-sided LED backlit technology that allows for clear readability from each side.  These illuminated signs will help guide thousands of visitors through the airport each day; from airlines to gates, baggage claims, transfers, restaurants and washrooms, these custom backlit signs will guide the way.

Carmanah Signs is a leader in the design and manufacture of LED edge-lit signs and light panels for point of sale settings. Since 1993, we have helped retailers, global brands, casinos and state lotteries enhance brand identity and increase brand visibility by delivering attractive, energy-efficient LED signs.