Carmanah Signs Inc. continues to develop and improve its sign offerings to the Lottery industry worldwide. Since the late 1990s, Carmanah Signs has offered a wide range of LED edge lit lottery signs to help convey their message to their customers. Products that we have supplied to the Lotteries include traditional edgelit signs, wirelessly updateable jackpot signs, illuminated light panels, programmable scrolling message centers, and our most recent sign, a programmable LCD display. All Carmanah sign products are illuminated with high efficiency, long life LEDs.
Our current LED edge lit wirelessly-updateable jackpot signs for the lotteries have been developed to provide maximum visual marketing impact, increased update flexibility, and ease of set up in the field. Carmanah’s design team has worked to provide a complete packaged solution to our customers, including IT and install training, so that lottery operations and marketing groups can be confident that lotto jackpots are instantaneously updated.
Deployment of Carmanah’s lottery jackpot sign by several lottery agencies in the United States has resulted in a significant increase in lottery ticket retail sales since the installation. The flexibility of Carmanah’s lottery jackpot sign designs allow our customers to add jackpots in the future, facilitating the seamless addition of new jackpot games to existing single, double, and or triple game jackpot signs.
In addition to being able to advertise multiple games, Carmanah’s wireless updateable jackpot signs have been developed with changeable front graphics. The intent is that, as a lottery’s marketing concepts, graphics, and advertising campaigns change, the lottery jackpot signs can be updated at minimal cost and with little effort. The LED backlit illuminated plates on the front of our jackpot signs are designed to be easily updated and replaced in the field.
For example, recently Carmanah Signs was asked to supply digitally-printed replacement graphic front plates to a US-based lottery customer who had previously been supplied LED illuminated double jackpot signs. The customer had updated their brand’s graphical elements and chose to have Carmanah supply the new version of the graphic front plates. It was exciting to see this flexible design feature make a difference to one of our customers. Carmanah Signs looks forward to providing continuously improved sign products to our Lottery customer base, in order to help them provide money for their Good Causes.
Thursday,
December
8th,
2011
Earlier this year Carmanah Signs Inc. received an order to manufacture and deliver 101 Lottery Retailer Identification Signs for Oregon Lottery. This is the third such order received by Carmanah under the multi-year contract with Oregon Lottery.
The EvenLit™ Premier Light Panels feature Carmanah’s best in class LEDs which provide illumination. The snap frame construction provides the option of easily changing graphics should the need arise. The custom white powder coated housing complements the Oregon Lottery logo.
EvenLit™ Light Panels by Carmanah have been chosen by lotteries, major national brands, banks, telecommunication companies and retailers for their contemporary design, effectiveness at retail, energy efficiency and longevity.
About Carmanah
Since 1993 Carmanah Signs Inc. has been committed to designing, developing and manufacturing energy efficient signage products for numerous markets including retail, lottery and casino gaming. Carmanah has received numerous industry awards for design excellence.
In the lottery market, Carmanah now has over 50,000 wireless jackpot signs and over 10,000 lottery retailer identification signs installed at over 40,000 lottery retailers .
Carmanah strives to add value to its customers and stakeholders by developing and manufacturing innovative high quality LED signage products which increase brand awareness and increase sales.
Carmanah’s vision is to be recognized globally as a leader in design, engineering and manufacturing of signage products with advanced features which include wireless technology and the display of information.
Wednesday,
November
16th,
2011
Carmanah Signs has finished off a successful autumn trade show season, having had an exhibit booth at three major shows in the last few weeks: the Global Gaming Exhibition (G2E), the annual National Association of Convenience Stores (NACS) show and the annual North American Association of State and Provincial Lotteries (NASPL) show. A variety of Carmanah’s in-house designed LED and LCD sign products were on display at these three exhibitions.
Carmanah Signs booth G2E in Las Vegas was fortunate enough to be featured in the local Las Vegas Sun newspaper, with a photograph showing the installation of our EvenLit super-slim LED-lit Light Boxes into a large LED Light Panel wall assembly. We also showed off two new Table Limit signs: the Vegas LCD Table Limit sign and the Petite LED Table Limit sign. The booth also displayed a sample of LED-lit double-sided Table Games signs as well. Overall, G2E 2011 appeared to be the best attended since 2008, with a very high number of booth visits and interested casino Table Games managers.
The NACS show in Chicago was an opportunity to show off Carmanah’s digital signage offerings. On display for both the C-store chain managers as well as brand managers were the new counter top wirelessly-updated lottery jackpot sign, the window wirelessly-updated lottery jackpot sign and the brand new LCD advertising sign. In addition, the EvenLit LED-lit Light Panel product line was on display.
Last but not least, Carmanah’s booth at the NASPL show in Indianapolis highlighted the variety and quality of the digital lottery jackpot signage that Carmanah Signs has developed and sold over the last 5 years. The lottery sign product line now includes the EvenLit LED light panel line with wirelessly-updated jackpots for both large and small lotto signage, as well as a LCD retail signage that can not only display jackpots but advertising for both the lottery and the retailer.
Carmanah thanks all our partners and customers that dropped by our exhibition booths to say hello.
Wednesday,
August
24th,
2011
Northstar Lottery Group, private manager of the Illinois Lottery chose Carmanah Signs to deliver an additional 6590 wireless triple jackpot signs to their existing 2100 Carmanah triple jackpot signs. The triple jackpot signs advertise Mega Millions, Powerball and Lotto games.
The signs incorporate the new Illinois Lottery logo and communicate the fresh, exciting new look of the Illinois Lottery retail experience.
The signs not only communicate jackpot values and increase jackpot awareness and sales, but also identify the over 8000 stores in the Illinois Lottery network as lottery retailers and include the call to action “Play Here”.
Carmanah jackpot signs are included in “best practices” for lottery retail sales optimization which result in increased revenue for good causes.
“Carmanah Signs considers itself extremely privileged to have won the award to supply the Northstar Lottery Group with its state of the art jackpot signage,” says Maxwell Goldstein Director of Sales and Marketing.
Northstar Lottery Group’s partners are the leaders in their fields. GTECH and the affiliated companies of the Lottomatica Group form the world’s leading provider of lottery operations, technology solutions and integration services. Scientific Games is the world’s leading provider of instant games, gaming content and related management services.
Watch this interview conducted by Paul Jason, of the
Public Gaming Research Institute with Maxwell Goldstein Director of Sales and Marketing at
Carmanah Signs, where Max talks about how
updateable LED Edgelit Lottery Signs increase jackpot awareness and therefore sales of lottery tickets and revenue. Max also talks about how the signs are updated automatically so that the jackpot signs are correct and current across the entire lottery network.
Live interview recorded at the EL CONGRESS 2011
Helsinki, Finland, June 8th, 2011
This video presentation is brought to you by Public Gaming Research Institute and was recorded live.
