Carmanah Signs http://carmanahsigns.com Fri, 12 Sep 2014 15:57:00 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 Converting Players: How Land-Based Retail Can Thrive in a Mobile World http://carmanahsigns.com/2014/08/converting-players-land-based-retail-can-thrive-mobile-world/ http://carmanahsigns.com/2014/08/converting-players-land-based-retail-can-thrive-mobile-world/#respond Tue, 12 Aug 2014 13:53:53 +0000 http://carmanahsigns.com/?p=3125 By Cameron Waldie, President of Carmanah Signs,
and Chris Riegel, CEO of STRATACACHE, the parent company of Carmanah Signs Let’s face it, consumers don’t venture out into the retail environment like they used to. They are changing how they shop, creating new patterns that impact Retailers, Brands and Lotteries. Millennials are contributing to this battle raging […]

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By Cameron Waldie, President of Carmanah Signs,
and Chris Riegel, CEO of STRATACACHE, the parent company of Carmanah Signs

Full Video Digital Menu Board

Let’s face it, consumers don’t venture out into the retail environment like they used to. They are changing how they shop, creating new patterns that impact Retailers, Brands and Lotteries. Millennials are contributing to this battle raging within retail: the battle between brick-and-mortar and .com to win the consumer.

Brands such as Lotteries can’t reach the mass market with media such as television as efficiently as they once could. Instead, engaging consumers within the retail environment, at the point-of-influence, is becoming essential. Advanced technology is playing into the customer’s decision-making process, and those most influenced by technology are Millennials.

In 2015, Millennials will spend $2.45 trillion. By 2018, Millennials will eclipse baby boomers in their spending power. The time to prepare for this new generation of smartphone users being the dominant buyer has arrived.

The fuse is lit. What can Lotteries do to really engage consumers in-store? Here is a three-step plan to leverage technology and be a successful Brand in the new retail world.

First, stand out and be cool. A Brand should become more impactful to the Millennial who is saying, “I am the one spending money and you need to impress me”. Accordingly, retailers are adding digital technology to create brand experiences that generate repeat visits. For example, Stratacache/Carmanah’s digital full video menu boards for Convenience Stores and 
Quick Serve Retail (seen in the image above) provide compelling images and information that attract customers and help keep them coming back.

The images, videos and pricing can be scheduled remotely, with the capability of micro-targeting specific imagery to individual stores and the flexibility to push content based on time of day. Lotteries can optimize their existing digital sign networks and/or install new digital sign networks in their retail channels.

Second, mobile apps and mobile web connections with the consumer are essential. Everyone is vying for landscape on the consumer’s mobile screen. If a Lottery doesn’t have a voice on a consumer’s mobile device, then which indirect or direct competitor will? Lotteries can both add value to their mobile app experience and engage players at retail by implementing iBeacon or BLE (Bluetooth Low Energy) technology. An iBeacon installed at retail allows a Lottery to know when a player is at a specific Lottery retail location, enabling a tailored message to be sent to their mobile device.

Jackpot Sign with iBeacon EnaBLE™

Products such as Carmanah’s iBeacon EnaBLE™ Jackpot signs allow Lottery marketers to collect visit data and, more importantly, send custom messages to mobile players, enhancing the player’s retail experience and increasing the perceived value of the Lottery’s app to consumers who have not yet downloaded it.

Third, consider installing interactive technologies in the retail environment. Consumers want to enjoy shopping in stores and will become loyal if they do.

Interactive technologies such as touch or gestural screens create more opportunities to interact with consumers. Since data can be analyzed from every consumer interaction, the user experience can be continuously improved, allowing for a higher customer satisfaction over time.

Interactive Touch Screens at Retail

Examples from the Stratacache/Carmanah product line of interactive technologies are touch screens embedded in play stations and touch screen entertainment modules.

Thoughtful use of retail technology is the key. Consumers lead busy lives and are demanding more from their shopping experience. Changes in technology and shopping patterns mean that all Brands, including Lotteries, should increase their investment in the retail environment. The Brands that do the best job at of using retail technology to attract and engage consumers will be the most likely to grow their sales in the years to come.

STRATACACHE is a global provider of digital shopper marketing, retail conversion & mobile activation strategies. With 1.3 million active devices in retail environments, STRATACACHE helps influence and convert consumers every day. Carmanah Signs is STRATACACHE’s Gaming Division.

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Carmanah Signs at The Canadian Gaming Summit http://carmanahsigns.com/2014/06/carmanah-signs-canadian-gaming-summit/ http://carmanahsigns.com/2014/06/carmanah-signs-canadian-gaming-summit/#respond Wed, 25 Jun 2014 22:01:24 +0000 http://carmanahsigns.com/?p=3080 It’s Day Two of the Canadian Gaming Summit in beautiful Vancouver, and our dynamic team, consisting of Melanie Farkas, Max Goldstein, Cameron Waldie and Roy Najoan, are having a great time at Booth #623. We’ve been busy meeting with our casino and lottery customers at the booth, including BCLC, who has digital signs in their […]

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Carmanah Signs' Booth at the Canadian Gaming Summit

It’s Day Two of the Canadian Gaming Summit in beautiful Vancouver, and our dynamic team, consisting of Melanie Farkas, Max Goldstein, Cameron Waldie and Roy Najoan, are having a great time at Booth #623.

We’ve been busy meeting with our casino and lottery customers at the booth, including BCLC, who has digital signs in their lottery retail network that we supplied via our parent company, Stratacache.

We are also very excited to have the chance to show off our brand new Video Wall, complete with BCLC content, and so far it’s been a huge hit. The constantly changing loop of static images and video are easily catching the attention of many people passing by, and giving us opportunities to demonstrate the great potential digital signage has for the casino and lottery industries.

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Carmanah Sails to the Canadian Gaming Summit http://carmanahsigns.com/2014/06/carmanah-sails-canadian-gaming-summit/ http://carmanahsigns.com/2014/06/carmanah-sails-canadian-gaming-summit/#respond Mon, 23 Jun 2014 14:47:13 +0000 http://carmanahsigns.com/?p=3075 It’s that time of year for Carmanah Signs to embark on our annual trip to the tradeshow Canadian Gaming Summit, this year in beautiful Vancouver. We will be showing our static and digital sign products and visiting with our customers at Booth #623 this year. Canadian Gaming presents a great opportunity for face to face […]

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Canadian Gaming Summit

It’s that time of year for Carmanah Signs to embark on our annual trip to the tradeshow Canadian Gaming Summit, this year in beautiful Vancouver. We will be showing our static and digital sign products and visiting with our customers at Booth #623 this year.

Canadian Gaming presents a great opportunity for face to face interaction with gaming sectors, disciplines and regions, as well as a chance for us to show off our latest and greatest products.

Carmanah Signs is displaying our two best selling products for the casino industry, the Vegas LCD Table Limit sign, with optional LED-illuminated faceplate, as well as our Petite LED-lit digital Table Limit sign. Both products have been very popular with Table Games Managers and Pit Bosses, with Installations in hundreds of casinos around the world.

We will also be displaying examples of our LED-lit double sided Table Game signs, our line of EvenLit™ LED illuminated Light Panels and wirelessly-updated LED Jackpot Signs, which feature the great advantage of being able to update the graphic with a few clicks of the frame and update jackpot amounts directly through the terminal, respectively.

This is our first tradeshow where we display our new digital signage offerings, since being acquired by our new parent company, Stratacache. Stratacache is a global provider of digital sign software, networks and operations services.

We are looking forward to showing off our new Video Wall complete with local BCLC content.

Our team of Melanie Farkas, Max Goldstein, Cameron Waldie and Roy Najoan look forward to meeting with our customers face to face and getting updated on the industry trends and developing Table Games and casino industry needs.

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Casino Resort Invests in Server-based LCD Signage http://carmanahsigns.com/2014/04/casino-resort-invests-server-based-lcd-signage/ http://carmanahsigns.com/2014/04/casino-resort-invests-server-based-lcd-signage/#respond Mon, 28 Apr 2014 15:34:05 +0000 http://carmanahsigns.com/?p=3069 River Cree Resort & Casino have recently upgraded their casino table game signage to Carmanah’s Vegas wirelessly-updated LCD Table Limit sign, with the optional LED-illuminated digitally branded faceplates. The casino resort purchased the system through one of Carmanah’s regional value-added reseller partners. River Cree intends to take full advantage of the digital table limit sign […]

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River Cree Resort & Casino have recently upgraded their casino table game signage to Carmanah’s Vegas wirelessly-updated LCD Table Limit sign, with the optional LED-illuminated digitally branded faceplates. The casino resort purchased the system through one of Carmanah’s regional value-added reseller partners.

River Cree intends to take full advantage of the digital table limit sign benefits of automatic, remote updating of on-table gaming information, including game names, betting limits, and game rules, and as well as the advertising of resort offerings such as dining, special events and shows.

The resort’s marketing team now has full remote control of at-table messaging to help attract and retain their players. As a part of the upgrade package, Carmanah also supplied the Alberta casino resort with a central server so that the River Cree’s IT department has complete physical control of the Table Games sign software and data, rather than using Carmanah’s cloud-based offering.

Whether cloud-based or local server based, Carmanah’s wirelessly-updated LCD Table Games system is now installed in casinos around the world, on all five continents. We are proud to share this local Alberta example of the compelling features and benefits of this fit-for-purpose LCD signage offering.

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EvenLit™ Light Panels for Saddledome Wayfinding & Menu Boards http://carmanahsigns.com/2014/03/evenlit-light-panels-saddledome-wayfinding-menu-boards/ http://carmanahsigns.com/2014/03/evenlit-light-panels-saddledome-wayfinding-menu-boards/#respond Thu, 13 Mar 2014 19:34:21 +0000 http://carmanahsigns.com/?p=3048 Carmanah thanks the Operations Team at the Calgary Scotiabank Saddledome on their most recent acquisition of Carmanah’s EvenLit™ LED Light Panels to enhance their in-stadium messaging and food services promotion. After viewing the EvenLit™ Light Panels that are installed in the baggage area of the Calgary International Airport and seeing their attractive frame design and […]

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EvenLit™ LED Light Panels at Scotiabank SaddledomeCarmanah thanks the Operations Team at the Calgary Scotiabank Saddledome on their most recent acquisition of Carmanah’s EvenLit™ LED Light Panels to enhance their in-stadium messaging and food services promotion.

After viewing the EvenLit™ Light Panels that are installed in the baggage area of the Calgary International Airport and seeing their attractive frame design and bright LED illumination, the Saddledome team decided that EvenLit™ met their signage requirements.

EvenLit™ LED Light Panels at Scotiabank SaddledomeEvenLit™ LED Light Panels are suited for wayfinding, advertising and menu board signage. Key features include the ease of changing graphics out, the option of both single and double sided illumination, and the array of sizes available. Long LED lamp life and attractive, robust design are also key features.

For the Saddledome, the signs were installed as both way-finding and menu boards. Their operation team is pleased with the impact that the light panels have had and commented that they could envision more uses for the Scotiabank Saddledome and other venues under their control.

We would like to wish all those associated with the Scotiabank Saddledome continued success and look forward to working together to create and enhance a better experience for all those who enjoy this fabulous facility.


Carmanah Signs provides LED signage & digital sign networks to the global Lottery & Casino markets. Carmanah is a subsidiary of Stratacache Inc, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies.

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“Three-peat”: Lotto Ticket Sales Lift Leads to a Third Jackpot Sign Order http://carmanahsigns.com/2013/12/three-peat-lotto-ticket-sales-lift-leads-third-jackpot-sign-order/ http://carmanahsigns.com/2013/12/three-peat-lotto-ticket-sales-lift-leads-third-jackpot-sign-order/#respond Mon, 30 Dec 2013 16:53:25 +0000 http://carmanahsigns.com/?p=3036 Carmanah Signs would like to thank one of North America’s largest lottery jurisdictions for their recent repeat order. This is the third order for wirelessly-updated jackpot signs for this jurisdiction, each order being more than a thousand signs in volume. Carmanah’s continuously updated jackpot signs have been shown to create retail sales lift at lottery […]

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Carmanah Signs would like to thank one of North America’s largest lottery jurisdictions for their recent repeat order. This is the third order for wirelessly-updated jackpot signs for this jurisdiction, each order being more than a thousand signs in volume.

Window Jackpot SignCarmanah’s continuously updated jackpot signs have been shown to create retail sales lift at lottery retail, primarily for lotto games such as MegaMillions and PowerBall and secondarily for other lottery games such as instant tickets.

As a result, repeat orders are becoming more common as lotteries experience the revenue increase in the initial stores with the Carmanah lottery signs Carmanah has developed numerous jackpot sign products for the lottery industry, including window jackpot signs, the small footprint jackpot signs and digital LCD signage. In this most recent order, the lottery will be receiving custom-made triple jackpot signs and double jackpot signs for window installation, and triple vertical small footprint signs for counter-top installation.

These products were developed as a result of our continued partnership with all the great lottery and vendor organizations, who work to maximize contributions to the Good Causes in the jurisdictions that they serve.

Everyone here at Carmanah Signs would like to wish all of the great people and organizations that we’ve had the pleasure of working with all the best for 2014.


Carmanah Signs provides LED signage & digital sign networks to the global Lottery & Casino markets. Carmanah is a subsidiary of Stratacache Inc, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies.

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Carmanah Signs Joins the STRATACACHE Team http://carmanahsigns.com/2013/11/carmanah-signs-joins-stratacache-team/ http://carmanahsigns.com/2013/11/carmanah-signs-joins-stratacache-team/#respond Fri, 15 Nov 2013 14:32:39 +0000 http://carmanahsigns.com/?p=3026 STRATACACHE Ups the Stakes for the Gaming Industry with the Acquisition of Carmanah Signs New acquisition solidifies STRATACACHE as major player in gaming Dayton, OH, November 12, 2013 — STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today announced its acquisition of the premier vendor in lottery […]

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STRATACACHE LogoSTRATACACHE Ups the Stakes for the Gaming Industry
with the Acquisition of Carmanah Signs

New acquisition solidifies STRATACACHE as major player in gaming

Dayton, OH, November 12, 2013STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today announced its acquisition of the premier vendor in lottery and casino signage — Carmanah Signs.

The acquisition of Carmanah Signs significantly expands STRATACACHE’s presence in the gaming industry. By purchasing Carmanah Signs, STRATACACHE aims to accelerate digital signage adoption in the marketplace by combining both companies’ respective strengths to further enhance innovation and product features in the gaming industry.

Based in Calgary, Canada, Carmanah Signs is the leader in the gaming signage industry, delivering over 100,000 jackpot digital signs worldwide. Selling primarily to the lottery and casino segments, Carmanah Signs actively markets to the United States, Canada, Europe, Latin America, South Africa, along with parts of Asia.

Lottery Jackpot SignWith lottery as its largest market, Carmanah Signs specializes in window and counter-top digital jackpot signs while also providing Table Limit Signs within the casino sector.

“The acquisition of Carmanah Signs complements our growing digital signage product portfolio,” said Chris Riegel, STRATACACHE CEO. “The new division allows STRATACACHE to further grow our business in the gaming marketplace and leverages an outstanding team at Carmanah.”

Riegel continued, “The gaming experience and partnerships that Carmanah Signs brings to the table in combination with our industry leading digital media offerings opens the door to a significant market opportunity in gaming.”

Carmanah Signs will continue to operate under the direction of CEO, Cameron Waldie, and the company’s current management team will remain in place.

The Carmanah team is very excited about expanding our digital sign offerings to global lottery and casino customers,” said Cameron Waldie. “The gaming industry has its own unique signage needs and applications, and we look forward to serving those needs with the combined strengths of STRATACACHE and Carmanah.”

For additional details regarding the acquisition, email info@stratacache.com.

STRATACACHE

STRATACACHE is a privately-held provider of digital media solutions designed to help retailers and brands connect with consumers along the shopping journey. From digital signage to interactive media to in-store mobile engagement, STRATACACHE’s solutions captivate, engage, and activate shoppers.

For more information, please visit www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on our Facebook page.

Media Contact:
Rachel Taylor
rtaylor@stratacache.com
937.224.0485


Carmanah Signs provides LED signage & digital sign networks to the global Lottery & Casino markets. Carmanah is a subsidiary of Stratacache Inc, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies.

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G2E Leads To More LCD Table Limit Sign Sales http://carmanahsigns.com/2013/11/g2e-leads-lcd-table-limit-sign-sales/ http://carmanahsigns.com/2013/11/g2e-leads-lcd-table-limit-sign-sales/#respond Mon, 04 Nov 2013 16:37:37 +0000 http://carmanahsigns.com/?p=3015 It’s been a couple of weeks since our attendance at G2E, the North American gaming industry’s annual tradeshow held in fabulous Las Vegas. It’s always a great event to make face to face contact with our many existing and prospective customers. The casino industry has been highly receptive to Carmanah’s Vegas LCD Table Limit Sign […]

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It’s been a couple of weeks since our attendance at G2E, the North American gaming industry’s annual tradeshow held in fabulous Las Vegas. It’s always a great event to make face to face contact with our many existing and prospective customers. The casino industry has been highly receptive to Carmanah’s Vegas LCD Table Limit Sign and its enhanced capabilities, with installs currently in casinos on four continents.

For example, after meeting at G2E, we recently had the pleasure of supplying a Table Games Director and his team with our Table Limit signs for all their gaming tables. They selected Carmanah’s LCD Table Limit sign because they felt its look, including the branded LED-lit faceplate, best complemented the redesign of their entire gaming floor.

They also felt that our LCD Table Limit Sign was ideal for their player marketing needs, due to the remote server-based updating features and the proximity and intimacy of the sign with active table games players. We would like to thank them for giving us the opportunity to contribute to their gaming floor and wish them continued success.

The Carmanah Vegas LCD Table Limit Sign is a great tool to use not for displaying tables limit game name, min/max values and rules, but even more importantly as a marketing and advertising tool to intimately promote non-gaming offers right at the point of play. It is priced a low, disruptive level, making it extremely high value compared to alternative digital sign options. Please contact Melanie Farkas, mfarkas@carmanahsigns.com and 1.403.252.6047 x8655, for further information, or check out our website at carmanahsigns.com.

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NASPL 2013: An Ocean of Possibilities http://carmanahsigns.com/2013/09/naspl-2013-ocean-possibilities/ http://carmanahsigns.com/2013/09/naspl-2013-ocean-possibilities/#respond Mon, 30 Sep 2013 19:34:55 +0000 http://carmanahsigns.com/?p=2986 The Carmanah Lottery team is ready to attend the annual conference of the North American Association of State and Provincial Lotteries (NASPL). As associate members, Carmanah is fortunate to be a supplier to a majority of the 52 Lotteries who are the core NASPL members. After a successful show in Montreal last fall, the annual […]

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North American Association of State and Provincial LotteriesThe Carmanah Lottery team is ready to attend the annual conference of the North American Association of State and Provincial Lotteries (NASPL). As associate members, Carmanah is fortunate to be a supplier to a majority of the 52 Lotteries who are the core NASPL members.

After a successful show in Montreal last fall, the annual conference is being hosted by the Rhode Island Lottery this year in their home city of Providence. Our team of Max Goldstein, Heather Saunders and Cameron Waldie are looking forward to the chance to listen and learn from the lottery experts at the conference and to interacting with our customers and resellers. Jon-Paul Bussoli, our VP Technology, who has regularly attended the conference in past years, has dedicated his time to visiting an international customer during this period.

The Carmanah booth at the exposition (# 121) will have the latest in our wirelessly-updated jackpot signage as well as WiFi-enabled LCD signage currently used in lottery retail and point of purchase settings. It will be a great show as usual – we look forward to seeing our friends and colleagues soon!

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It’s G2E Time Again! http://carmanahsigns.com/2013/09/g2e-time/ http://carmanahsigns.com/2013/09/g2e-time/#respond Tue, 24 Sep 2013 18:32:30 +0000 http://carmanahsigns.com/?p=2981 It’s that time of year for Carmanah Signs embark on our annual trip to glorious Las Vegas to attend the pinnacle of all gaming tradeshows “Global Gaming Expo” (G2E). We are showing our products and visiting with our customers at Booth #3209 this year. G2E presents a great opportunity for casino managers and executives who […]

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Global Gaming ExpoIt’s that time of year for Carmanah Signs embark on our annual trip to glorious Las Vegas to attend the pinnacle of all gaming tradeshows “Global Gaming Expo” (G2E). We are showing our products and visiting with our customers at Booth #3209 this year.

G2E presents a great opportunity for casino managers and executives who want to maintain their vendor relationships and perhaps find the next great asset to introduce to their casino floor, restaurants, theme parks and hotels.

Last year, Carmanah Signs introduced our latest offering for the casino industry, the WiFi-wirelessly updateable LCD Table Limit Sign with optional LED-illuminated faceplate, as well as an enhancement to our “Petite” LED-lit digital Table Limit sign.

Both products have been very popular with Table Games Managers and Pit Bosses, with well over 1500 sold globally in the last twelve months, and will be prominently on display at Booth 3209 this week.

We will also be displaying examples of our LED-lit double sided Table Game signs as well as our line of EvenLit™ LED illuminated Light Panels, which feature the great advantage of being able to update the graphic with a few clicks of the frame.

Our team of Melanie Farkas, Max Goldstein, Richard Brown and Cameron Waldie look forward to meeting with our customers face to face and getting updated on the industry trends and developing Table Games and casino industry needs.

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