Carmanah Signs http://carmanahsigns.com Thu, 20 Nov 2014 00:52:46 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Carmanah Signs Hires New Sales Professionals http://carmanahsigns.com/2014/11/carmanah-signs-hires-new-sales-professionals/ http://carmanahsigns.com/2014/11/carmanah-signs-hires-new-sales-professionals/#respond Wed, 12 Nov 2014 17:34:10 +0000 http://carmanahsigns.com/?p=3233 Fast Growing Company Strengthens Resources Calgary, AB – Carmanah Signs Inc. is pleased to announce the hiring of three new team members as part of a long-term strategy to broaden its sales and customer service capabilities, especially in the area of digital sign experience and knowledge. Daniel Miller and Sarah Vance have joined the company to […]

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Fast Growing Company Strengthens Resources

Calgary, ABCarmanah Signs Inc. is pleased to announce the hiring of three new team members as part of a long-term strategy to broaden its sales and customer service capabilities, especially in the area of digital sign experience and knowledge.

Daniel Miller and Sarah Vance have joined the company to further develop its growing portfolio of international accounts in the lottery industry, and Jennifer Rushton has joined with a focus on the North American casino market.

All three come with a wealth of experience in the gaming industry, particularly related to digital signage solutions, and all three have great sales records and a reputation for providing excellent customer service.

They join Carmanah shortly after Stratacache’s acquisition of Carmanah, which provided Carmanah with a new suite of proven digital signage products and services for its lottery, casino and gaming customers.

Daniel is based in Amsterdam and supported by the Luxembourg office and Jennifer is based in Toronto and supported by the Calgary office. Sarah is based in the Calgary head office.

About Carmanah Signs

Carmanah enables lotteries and casinos to engage players by designing and supplying digital sign networks, digital media experiences and value-added LED signs.

Carmanah is the world leader for the global lottery market in the development and production of wirelessly-updated lottery jackpot signs, which increase jackpot awareness, sales and ultimately revenues for good causes. Carmanah has provided over 100,000 wireless jackpot signs for lottery retailers in 41 lottery jurisdictions.

Carmanah’s LED and digital table game signage is installed in over 500 casinos on all five major continents, helping to inform, engage and retain casino players.

Carmanah is the gaming division of Stratacache, a leading global provider of digital sign software, hardware and network services. Carmanah and Stratacache’s digital technologies improve in-store shopper experience, promote retail conversion and assist with mobile activation.

Contact: Daniel Miller Sales, Lottery EMEA
Tel.: +31.62.638.8128
Email: dmiller@carmanahsigns.com

Contact: Jennifer Rushton Sales, Casino Digital Signage
Tel.: +1.705.828.4282
Email: jrushton@carmanahsigns.com

Contact: Sarah Vance Inside Sales, Lottery
Tel.: +1.403.930.4270
Email: svance@carmanahsigns.com

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Greetings from Rome: WLS 2014 http://carmanahsigns.com/2014/11/greetings-rome-wls-2014/ http://carmanahsigns.com/2014/11/greetings-rome-wls-2014/#respond Wed, 05 Nov 2014 16:33:13 +0000 http://carmanahsigns.com/?p=3229 It’s the last day of the World Lottery Summit in beautiful Rome, Italy, and our dynamic team, consisting of Max Goldstein, Cameron Waldie, Jon-Paul Bussoli, and Daniel Miller are having a great time at Booth #13. We’ve been busy meeting with our lottery customers at the booth, and we are also very excited to have […]

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Carmanah Signs at World Lottery Summit 2014

It’s the last day of the World Lottery Summit in beautiful Rome, Italy, and our dynamic team, consisting of Max Goldstein, Cameron Waldie, Jon-Paul Bussoli, and Daniel Miller are having a great time at Booth #13.

We’ve been busy meeting with our lottery customers at the booth, and we are also very excited to have the chance to show off our well-known and well-loved wirelessly-updated jackpot signs, as well as our brand new 7 ft by 4 ft (2.1m x 1.2m) digital Video Wall.

This is our fourth tradeshow where we’ve shown our new digital signage offerings since being acquired by our new parent company, Stratacache. Stratacache is a global provider of digital sign software, networks and operations services.

Carmanah thanks everyone who stopped by, and is excited to see everyone again in 2015.

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All Roads Lead to Rome: WLS 2014 http://carmanahsigns.com/2014/10/roads-lead-rome-wls-2014/ http://carmanahsigns.com/2014/10/roads-lead-rome-wls-2014/#respond Mon, 27 Oct 2014 20:14:10 +0000 http://carmanahsigns.com/?p=3198 It’s almost the end of tradeshow season at Carmanah Signs, and the biggest and best show was saved for last. The World Lottery Summit is being held in Rome, Italy, in just a couple of weeks, and our dynamic team, consisting of Max Goldstein, Cameron Waldie, Jon-Paul Bussoli, and Daniel Miller are busy prepping Booth […]

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It’s almost the end of tradeshow season at Carmanah Signs, and the biggest and best show was saved for last. The World Lottery Summit is being held in Rome, Italy, in just a couple of weeks, and our dynamic team, consisting of Max Goldstein, Cameron Waldie, Jon-Paul Bussoli, and Daniel Miller are busy prepping Booth 13.

Our eye-catching booth will display our well-known and well-loved wirelessly-updated jackpot signs, as well as our brand new 7 ft by 4 ft (2.1m x 1.2m) digital Video Wall. The jackpot signs feature the great advantage of being able to update jackpot amounts directly through the terminal, and the constantly changing loop of static images and video on the video wall engages and retains retail traffic.

This is our fourth tradeshow where we’ve shown our new digital signage offerings since being acquired by our new parent company, Stratacache. Stratacache is a global provider of digital sign software, networks and operations services.

Please feel free to stop by Booth 13 and say hello to the Carmanah team at WLS 2014.

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No ‘Off’ Button in Digital World http://carmanahsigns.com/2014/10/no-off-button-digital-world/ http://carmanahsigns.com/2014/10/no-off-button-digital-world/#respond Wed, 15 Oct 2014 14:00:31 +0000 http://carmanahsigns.com/?p=3192 Chris Riegel is the original digital native. Sitting in his office overlooking the Miami River in Dayton, Ohio he recounted his early tech projects. “I am a technologist born and bred,” confided Riegel, CEO of Stratacache, which purchased Carmanah Signs in November 2013. “I was a digital native before there was such a thing. I […]

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Chris Riegel - CEO - StratacacheChris Riegel is the original digital native. Sitting in his office overlooking the Miami River in Dayton, Ohio he recounted his early tech projects. “I am a technologist born and bred,” confided Riegel, CEO of Stratacache, which purchased Carmanah Signs in November 2013. “I was a digital native before there was such a thing. I was building computers at seven and eight. When you are involved in the technology industry before you even realize it is an industry, you can trace back to being there at the dawn of the PC age.”

Stratacache is the leader in point-of- retail digitally animated signs, but to call them a sign company is analogous to mistaking Netflix for a TV screen. “The customer-facing aspect of Stratacache, the signage, is the tip of the iceberg,” said Riegel. “Under the waterline is the retailer data intelligence system. That system takes a corollary between showing X on the sign and selling Y at the point of sale. The trick is to mine the data so as to learn what the customer buys, when he buys it and how he buys it.”

The company manages a network of over 450,000 devices with retail updates and cached downloads. Stratacache helps large brands such as McDonalds and Walmart right size by optimizing yield. “We have a scale where we can operate these digital networks much more cost effectively,” asserted Riegel. “We can build a network model for a lottery that increases sales and operates those networks at a lower cost.”

Riegel sees both opportunities and dangers for lottery organizations. On the plus side, “Lottery is transformational,” noted Riegel. “Toothpaste is not going to transform my life no matter what the marketing says. The lottery proposition states ‘give me a dollar and it could change your life.’ The aspirational story around lottery is compelling.”

But there are challenges. He makes the point that for the next generation of players, lottery is foreign ground. “Millennials do not know analog. They only know how to do things digitally. The question becomes ‘how will lotteries help millennials embrace gaming?’”

Another important dark cloud on the digital landscape is the invasion for social gaming developers who claim a large presence of millennial mindshare. “It would not be that much of a hurdle for the social gaming developers to make the leap across the chasm to real money gaming—just competing for mindshare with them is an existential threat,” said Riegel.

Then there are big-picture hurdles. The average foot traffic has fallen in retail by 7%. “In a macro sense that might start to threaten lotteries,” contended Riegel. “No one can control that big trend on the macro but we can make lottery more attractive on a micro level with more interesting gaming.”

Riegel argues that digital point-of-retail signs make a compelling business case. “In gaming, there is something of a rear guard action taking place. You already have the terminal there. Money spent on digital at the point-of-retail is more measurable than on TV. The yield is much better. The margins for lotteries are such that just a small lift from the placement of digital signs can make a big difference. Our customers see a 2% to 7% incremental increase in sales with digital. We have seen these results in hundreds of cases.”

Retail is changing rapidly and the best retailers are poised to leverage the change. “As direct fulfillment increases, foot traffic will decline. Retail is off 7% since the recession. The competition from dot coms has been great for retail because it has forced them to rethink relevance and engagement. It is no longer about who has the most locations. It is now a quality play. Lotteries can learn from that experience.”

“In the world of big brand, they use the phrase called digital democracy,” continued Riegel. “The player can experience the product the way they want it. It opens that democracy up to digital natives who do not know the games and fear looking stupid. We can make it easier and transnationally transparent. Digital can play a role in simplicity and ease.”

Riegel stressed that there has to be an intersection between the physical and the digital, but there is also the danger of disintermediation and disruption. “Agents get only a small percentage for selling a lottery ticket, but they use it to capture foot traffic,” he explained. “If the lotteries are in direct competition with the agents, it does not historically end well. The industry has to come up with a store-enabled mobile solution. Perhaps the player could pick their numbers online and pick up the tickets in store. It is a tricky thing to land that digital intersection.”

The crossroads for digital and terrestrial may be mobile-integrated signage. “I am not sure anybody has figured that out either in gaming or at retail,” said Riegel. “There is a lot of money being spent on apps that customers are not using very much. For BCLC, their app adoption rates are good by industry standards. Compared to the number of players they have, it is still a small fraction of that big group.”

“We purchased Carmanah Signs because, given their track record with similar products, they are the ideal organization to customize Stratacache’s digital sign offerings for the global lottery industry.” The digital signage industry is growing 30% a year. “We are growing 100%. It is a race. There is no ‘off button’ in technology and really not in business in general,” said Riegel.

This article was originally published in LaFleur’s Magazine.

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How You Doin’ AC? NASPL 2014 http://carmanahsigns.com/2014/10/doin-ac-naspl-2014/ http://carmanahsigns.com/2014/10/doin-ac-naspl-2014/#respond Thu, 09 Oct 2014 14:10:46 +0000 http://carmanahsigns.com/?p=3181 NASPL 2014 was held on the beautiful boardwalk of Atlantic City this year, and our dynamic team, consisting of Max Goldstein, Cameron Waldie, Jon-Paul Bussoli, Heather Saunders as well as newcomers Daniel Miller and Sarah Vance, had a great time at Booth 613. Our eye-catching booth had on display a mock retailer, complete with wirelessly-updated […]

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Carmanah Signs NASPL 2014 Trade Show Booth

NASPL 2014 was held on the beautiful boardwalk of Atlantic City this year, and our dynamic team, consisting of Max Goldstein, Cameron Waldie, Jon-Paul Bussoli, Heather Saunders as well as newcomers Daniel Miller and Sarah Vance, had a great time at Booth 613.

Our eye-catching booth had on display a mock retailer, complete with wirelessly-updated jackpot signs, a touch tablet, and a digital sign, as well as an illuminated scratch ticket holder, many of which are new product offerings for us this year. We also displayed our well-known and well-loved jackpot signs, which feature the great advantage of being able to update the graphic with a few clicks of the frame and update jackpot amounts directly through the terminal, respectively.

This is our second tradeshow where we’ve shown our new digital signage offerings since being acquired by our new parent company, Stratacache. Stratacache is a global provider of digital sign software, networks and operations services.

We were very excited to have the chance to show off our brand new 7 foot by 4 foot Video Wall, which was a huge hit at this year’s show. The constantly changing loop of static images and video easily caught the attention of many people passing by, and gave us opportunities to demonstrate the great potential digital signage has for the casino and lottery industries.

Carmanah thanks all our partners and customers that dropped by our exhibition booth to say hello.

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Viva Las Vegas: G2E 2014 http://carmanahsigns.com/2014/10/viva-las-vegas-g2e-2014/ http://carmanahsigns.com/2014/10/viva-las-vegas-g2e-2014/#respond Wed, 08 Oct 2014 16:55:40 +0000 http://carmanahsigns.com/?p=3173 This year has been of the most successful shows for Carmanah Signs in the 14 years of exhibiting at G2E. Our eye-catching booth had on display our two best selling products for the casino industry, the Vegas LCD Table Limit sign, with optional LED-illuminated faceplate, as well as our Petite LED-lit digital Table Limit sign. […]

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Carmanah Signs Trade Show Booth at G2E 2014

This year has been of the most successful shows for Carmanah Signs in the 14 years of exhibiting at G2E. Our eye-catching booth had on display our two best selling products for the casino industry, the Vegas LCD Table Limit sign, with optional LED-illuminated faceplate, as well as our Petite LED-lit digital Table Limit sign. Both products have been very popular with Table Games Managers and Pit Bosses, with installations in hundreds of casinos around the world.

We also showed examples of our LED-lit double sided Table Game signs, our line of EvenLit™ LED illuminated Light Panels and wirelessly -updated LED Jackpot Signs, which feature the great advantage of being able to update the graphic with a few clicks of the frame and update jackpot amounts directly through the terminal, respectively.

This is our second trade show where we’ve shown our new digital signage offerings since being acquired by our new parent company, Stratacache. Stratacache is a global provider of digital sign software, networks and operations services.

We were very excited to have the chance to show off our brand new 7 foot by 4 foot Video Wall, which was a huge hit at this year’s show. The constantly changing loop of static images and video easily caught the attention of many people passing by, and gave us opportunities to demonstrate the great potential digital signage has for the casino and lottery industries.

Carmanah thanks all our partners and customers that dropped by our exhibition booth to say hello.

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Converting Players: How Land-Based Retail Can Thrive in a Mobile World http://carmanahsigns.com/2014/08/converting-players-land-based-retail-can-thrive-mobile-world/ http://carmanahsigns.com/2014/08/converting-players-land-based-retail-can-thrive-mobile-world/#respond Tue, 12 Aug 2014 13:53:53 +0000 http://carmanahsigns.com/?p=3125 By Cameron Waldie, President of Carmanah Signs,
and Chris Riegel, CEO of STRATACACHE, the parent company of Carmanah Signs Let’s face it, consumers don’t venture out into the retail environment like they used to. They are changing how they shop, creating new patterns that impact Retailers, Brands and Lotteries. Millennials are contributing to this battle raging […]

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By Cameron Waldie, President of Carmanah Signs,
and Chris Riegel, CEO of STRATACACHE, the parent company of Carmanah Signs

Full Video Digital Menu Board

Let’s face it, consumers don’t venture out into the retail environment like they used to. They are changing how they shop, creating new patterns that impact Retailers, Brands and Lotteries. Millennials are contributing to this battle raging within retail: the battle between brick-and-mortar and .com to win the consumer.

Brands such as Lotteries can’t reach the mass market with media such as television as efficiently as they once could. Instead, engaging consumers within the retail environment, at the point-of-influence, is becoming essential. Advanced technology is playing into the customer’s decision-making process, and those most influenced by technology are Millennials.

In 2015, Millennials will spend $2.45 trillion. By 2018, Millennials will eclipse baby boomers in their spending power. The time to prepare for this new generation of smartphone users being the dominant buyer has arrived.

The fuse is lit. What can Lotteries do to really engage consumers in-store? Here is a three-step plan to leverage technology and be a successful Brand in the new retail world.

First, stand out and be cool. A Brand should become more impactful to the Millennial who is saying, “I am the one spending money and you need to impress me”. Accordingly, retailers are adding digital technology to create brand experiences that generate repeat visits. For example, Stratacache/Carmanah’s digital full video menu boards for Convenience Stores and 
Quick Serve Retail (seen in the image above) provide compelling images and information that attract customers and help keep them coming back.

The images, videos and pricing can be scheduled remotely, with the capability of micro-targeting specific imagery to individual stores and the flexibility to push content based on time of day. Lotteries can optimize their existing digital sign networks and/or install new digital sign networks in their retail channels.

Second, mobile apps and mobile web connections with the consumer are essential. Everyone is vying for landscape on the consumer’s mobile screen. If a Lottery doesn’t have a voice on a consumer’s mobile device, then which indirect or direct competitor will? Lotteries can both add value to their mobile app experience and engage players at retail by implementing iBeacon or BLE (Bluetooth Low Energy) technology. An iBeacon installed at retail allows a Lottery to know when a player is at a specific Lottery retail location, enabling a tailored message to be sent to their mobile device.

Jackpot Sign with iBeacon EnaBLE™

Products such as Carmanah’s iBeacon EnaBLE™ Jackpot signs allow Lottery marketers to collect visit data and, more importantly, send custom messages to mobile players, enhancing the player’s retail experience and increasing the perceived value of the Lottery’s app to consumers who have not yet downloaded it.

Third, consider installing interactive technologies in the retail environment. Consumers want to enjoy shopping in stores and will become loyal if they do.

Interactive technologies such as touch or gestural screens create more opportunities to interact with consumers. Since data can be analyzed from every consumer interaction, the user experience can be continuously improved, allowing for a higher customer satisfaction over time.

Interactive Touch Screens at Retail

Examples from the Stratacache/Carmanah product line of interactive technologies are touch screens embedded in play stations and touch screen entertainment modules.

Thoughtful use of retail technology is the key. Consumers lead busy lives and are demanding more from their shopping experience. Changes in technology and shopping patterns mean that all Brands, including Lotteries, should increase their investment in the retail environment. The Brands that do the best job at of using retail technology to attract and engage consumers will be the most likely to grow their sales in the years to come.

STRATACACHE is a global provider of digital shopper marketing, retail conversion & mobile activation strategies. With 1.3 million active devices in retail environments, STRATACACHE helps influence and convert consumers every day. Carmanah Signs is STRATACACHE’s Gaming Division.

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Carmanah Signs at The Canadian Gaming Summit http://carmanahsigns.com/2014/06/carmanah-signs-canadian-gaming-summit/ http://carmanahsigns.com/2014/06/carmanah-signs-canadian-gaming-summit/#respond Wed, 25 Jun 2014 22:01:24 +0000 http://carmanahsigns.com/?p=3080 It’s Day Two of the Canadian Gaming Summit in beautiful Vancouver, and our dynamic team, consisting of Melanie Farkas, Max Goldstein, Cameron Waldie and Roy Najoan, are having a great time at Booth #623. We’ve been busy meeting with our casino and lottery customers at the booth, including BCLC, who has digital signs in their […]

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Carmanah Signs' Booth at the Canadian Gaming Summit

It’s Day Two of the Canadian Gaming Summit in beautiful Vancouver, and our dynamic team, consisting of Melanie Farkas, Max Goldstein, Cameron Waldie and Roy Najoan, are having a great time at Booth #623.

We’ve been busy meeting with our casino and lottery customers at the booth, including BCLC, who has digital signs in their lottery retail network that we supplied via our parent company, Stratacache.

We are also very excited to have the chance to show off our brand new Video Wall, complete with BCLC content, and so far it’s been a huge hit. The constantly changing loop of static images and video are easily catching the attention of many people passing by, and giving us opportunities to demonstrate the great potential digital signage has for the casino and lottery industries.

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Carmanah Sails to the Canadian Gaming Summit http://carmanahsigns.com/2014/06/carmanah-sails-canadian-gaming-summit/ http://carmanahsigns.com/2014/06/carmanah-sails-canadian-gaming-summit/#respond Mon, 23 Jun 2014 14:47:13 +0000 http://carmanahsigns.com/?p=3075 It’s that time of year for Carmanah Signs to embark on our annual trip to the tradeshow Canadian Gaming Summit, this year in beautiful Vancouver. We will be showing our static and digital sign products and visiting with our customers at Booth #623 this year. Canadian Gaming presents a great opportunity for face to face […]

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Canadian Gaming Summit

It’s that time of year for Carmanah Signs to embark on our annual trip to the tradeshow Canadian Gaming Summit, this year in beautiful Vancouver. We will be showing our static and digital sign products and visiting with our customers at Booth #623 this year.

Canadian Gaming presents a great opportunity for face to face interaction with gaming sectors, disciplines and regions, as well as a chance for us to show off our latest and greatest products.

Carmanah Signs is displaying our two best selling products for the casino industry, the Vegas LCD Table Limit sign, with optional LED-illuminated faceplate, as well as our Petite LED-lit digital Table Limit sign. Both products have been very popular with Table Games Managers and Pit Bosses, with Installations in hundreds of casinos around the world.

We will also be displaying examples of our LED-lit double sided Table Game signs, our line of EvenLit™ LED illuminated Light Panels and wirelessly-updated LED Jackpot Signs, which feature the great advantage of being able to update the graphic with a few clicks of the frame and update jackpot amounts directly through the terminal, respectively.

This is our first tradeshow where we display our new digital signage offerings, since being acquired by our new parent company, Stratacache. Stratacache is a global provider of digital sign software, networks and operations services.

We are looking forward to showing off our new Video Wall complete with local BCLC content.

Our team of Melanie Farkas, Max Goldstein, Cameron Waldie and Roy Najoan look forward to meeting with our customers face to face and getting updated on the industry trends and developing Table Games and casino industry needs.

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Casino Resort Invests in Server-based LCD Signage http://carmanahsigns.com/2014/04/casino-resort-invests-server-based-lcd-signage/ http://carmanahsigns.com/2014/04/casino-resort-invests-server-based-lcd-signage/#respond Mon, 28 Apr 2014 15:34:05 +0000 http://carmanahsigns.com/?p=3069 River Cree Resort & Casino have recently upgraded their casino table game signage to Carmanah’s Vegas wirelessly-updated LCD Table Limit sign, with the optional LED-illuminated digitally branded faceplates. The casino resort purchased the system through one of Carmanah’s regional value-added reseller partners. River Cree intends to take full advantage of the digital table limit sign […]

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River Cree Resort & Casino have recently upgraded their casino table game signage to Carmanah’s Vegas wirelessly-updated LCD Table Limit sign, with the optional LED-illuminated digitally branded faceplates. The casino resort purchased the system through one of Carmanah’s regional value-added reseller partners.

River Cree intends to take full advantage of the digital table limit sign benefits of automatic, remote updating of on-table gaming information, including game names, betting limits, and game rules, and as well as the advertising of resort offerings such as dining, special events and shows.

The resort’s marketing team now has full remote control of at-table messaging to help attract and retain their players. As a part of the upgrade package, Carmanah also supplied the Alberta casino resort with a central server so that the River Cree’s IT department has complete physical control of the Table Games sign software and data, rather than using Carmanah’s cloud-based offering.

Whether cloud-based or local server based, Carmanah’s wirelessly-updated LCD Table Games system is now installed in casinos around the world, on all five continents. We are proud to share this local Alberta example of the compelling features and benefits of this fit-for-purpose LCD signage offering.

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