Nadene Beyerbach joins Carmanah Signs as their new face of Digital Marketing Strategy, bringing with her a wide breadth of experience in lottery and gaming. In her previous life she worked in product development and brand management for Atlantic Lottery’s portfolio of Instant Games. She then honed her marketing chops from the agency side, where she worked with m5 Marketing Communications on award winning PRO-LINE and Atlantic Lottery Interactive campaigns. Nadene is also a former professional skydiver with thousands of jumps, and is one of only a small number of BASE jumping ladies from around the world. Fun fact: If you look at the distance she has traveled in freefall, it would total over 5,000 kilometres. That’s the distance from Nadene’s home base in Calgary, Alberta, all the way to Iceland. Fascinated by revolutionizing the ways in which we connect with players, Nadene loves the challenge of reinvention to become relevant and exciting to a new demographic of players. You could say that she has a passion for being on the leading edge, blazing a trail, calculating important risks, and executing her plans flawlessly. You can now find her bringing that passion and zest for life to the marketing team taking Carmanah Signs, Stratacache’s gaming division, to a very exciting place.