We were at the Public Gaming Research Institute’s annual Smart-Tech conference in New York City last week. The formal presentations and round table discussions focused on the cautious steps that are going on in the USA to legalize lottery jackpot ticket sales over the internet. From there, the expectations are that other types of legally-sanctioned money gaming over the internet, and the US state lotteries are looking to “own” at least some of this space in each of their jurisdictions. Many parts of Europe and Canada have already legalized the purchase of lotto jackpot tickets using the internet. A substantial number of jurisdictions in Europe and Canada also already allow their government-sanctioned traditional lottery firms to provide other money gaming experiences, that can include all or some of the following: sports betting, keno, bingo, poker, virtual scratch tickets, simulated slots, and other more unique internet-based games. There is a general view that government-legislated monopoly lotteries are best suited to oversee safe and fair internet gaming, especially compared to the various types of overseas betting, poker and gaming sites that are typically illegal in the countries where their online customers currently live and play. In the USA, the Federal Department of Justice only recently ruled in December 2011 that state jurisdictions can run gaming-for-money operations over the internet to serve customers within their own state. Many Lotteries, most notably Illinois, New York and Washington DC, have been waiting for this day. Illinois will be first out of the gate with ticket sales of Lotto Games (presumably both PowerBall and Mega Millions) over the internet in the next few days. In Canada, three of the five lottery corporations, ALC, Lotto Quebec and BCLC, are already selling not only lottery tickets online to players within their jurisdictions, but also offering suites of other gambling games such as sports betting, casino games, poker and bingo. One of the key issues that arise from the ongoing and upcoming mobile and internet sales of lotto tickets is the concerns of the retailers who continue to be the dominant vendors of lotto game tickets. The Lottery Corporations know that they need to continue to support and grow the traditional “bricks and mortar” retail sales. There is the full expectation in North America, based on the European experience, that internet lotto game ticket sales does not cannibalize the retailer based sales. However, ensuring retailers remain fully supported with marketing training, education and collateral, and ensuring that they remain comfortable with the advent of internet sales was pointed out as an important issue for the state and provincial lotteries in the US and Canada. From Carmanah Signs’ perspective, we are examine how our wireless LCD signage and our wirelessly-updated LED Jackpot signage fit into and help state lotteries add value to this ever-developing, “multi-channel” lottery customer experience. Our many state lottery customers will be looking to “tie together” this developing multi-channel world of traditional retail, internet and mobile sales. Signage will likely be part of that tie-in, enhancing cross-selling between the retailers and the internet. We will work to help Lotteries serve their player customers with appropriate retail level signage that connects the lottery customers’ online and mobile world with their lottery retailer’s products and services.