Carmanah Signs is fortunate to have relationships with European, and North and South American Lottery organizations as well as the many of the major vendors who work on behalf of the state lottery organizations. We have found that the deeper the relationships, the better we can provide the industry with industry leading LED illuminated signage. Our product mix now includes traditional point-of-sale edge lit signs, EvenLit™ Light Panels, wirelessly updateable LCD Sign, and the tremendously successful wirelessly-updateable LED illuminated jackpot sign.
Our traditional LED-illuminated edge lit signage has been used by Lotteries for over a decade as an effective means to bring attention to store fronts and kiosks – letting players know that lottery products are available at a vendor. These point of sale LED signs have also been used to promote the latest game available. Feedback from our lottery customers is clear: locations that were selected to receive a sign showed an increase in traffic to the store and a commensurate increase on lottery jackpot game and scratch ticket sales.
Our line of LED illuminated EvenLit™ Light Panels – which initially had been bought by Retailer, Brand and Casino gaming customers – did eventually start to find an interest with Lotteries about 4 years ago. Offered several standard as well as practically any customs size as well as double sided for windows, Lotteries took advantage of the benefit to being able to update the graphic with new graphic images (for renewed branding or specific game initiatives) with relative ease across the entire install base. Carmanah’s EvenLit product line is differentiated by the use of technology provides very even light distribution across the entire visual surface and we have received a number of repeat orders of this product line due to its brightness and presence in the retail setting.
The recent record Mega Millions jackpot in the United States haa again fueled requests for the LED illuminated wirelessly updateable jackpot signage. Carmanah is the dominant global supplier of this type of wirelessly-controlled LED signage. Lottery customers appreciate the esthetically pleasing design, changeable graphics and bright window call to action.
In addition, Carmanah has integrated a modularity function to these signs not only for mounting applications, but also for future additions to the current signs in the field. This has proven to a winning factor on not only allowing flexibility in mounting locations, but also the ability to add signage when budgetary means are available.
The robust wireless technology is also a major point of satisfaction. Carmanah’s engineers designed the entire wireless system themselves and these very designs are the ones that provide the customer training and field support. The signs help ensure that the correct jackpot is always displayed prominently, reminding both regular and occasional players of the jackpot opportunity. We understand that these lottery signs have proven to increase sales by a significant margin.
For those of you in the Lottery industry, thank you for the opportunity to serve and please let us know about your ongoing signage and communication needs.
We’ve made print again! In the most recent copy of LaFleur’s Magazine (March /April 2012), is an article describing Texas Lottery’s recent purchase and deployment of Carmanah Signs LED illuminated wirelessly updateable jackpot signs to its lottery retailer network. The article describes how important jackpot communication is and why the lottery chose Carmanah Signs as a provider for the signage (attention grabbing appearance, and wirelessly updateable jackpot value capability) as well as the progress of the rollout. The eventual goal for coverage is to deploy at 65% of state lottery retailers.
