Due to recent intra-state changes within the US lottery industry, each US state lottery corporation is no longer bound to supporting just one of the national Lotto games, Mega Millions or Powerball. Now that each state can offer both Mega Millions and Powerball, there is an opportunity to increase their contributions to Good Causes within the communities in their jurisdictions.
Carmanah Signs has played a role in helping lottery corporations in many US states introduce and promote the second national lotto jackpot game by providing attractive LED illuminated jackpot signs that instantaneously update the jackpot values for each game they promote. These wirelessly-updated jackpot signs are frequently put in the retailer window and are a bright, highly visible call to action to lapsed or occasional lotto players.
Carmanah’s sign designs allow a lottery the utmost in flexibility by having jackpot sign configurations that include single, double and triple formats with the value added feature of being able to able to add-on any one of those formats at a future date. When a customer wants to add an additional jackpot to an existing Carmanah jackpot sign that is already in the field, the end result is a seamless integration of the new and existing sign into one integrated sign.
A major US lottery customer has recently deployed a second modular single jackpot sign to ‘mate’ with the current single jackpot sign in the retail field. The modular connecting hardware is designed for both form and function so that the end result is an esthetically pleasing and completely functional jackpot sign.
While they originally only had PowerBall, the lottery ultimately has been able to promote it and the newly launched Mega Millions game effectively in the retail setting, all the while being able to continue the original look and feel of an original double jackpot sign. Carmanah Signs greatly appreciates the opportunity to help our Lottery customers promote and grow their sales by providing them highly efficient LED illuminated signage.
