Press Release: STRATACACHE Launches Walkbase IntelliCount

STRATACACHE, leading global marketing technology solutions provider and parent company of Carmanah Signs, has announced the launch of Walkbase IntelliCount. An occupancy management solution that uses 3D footfall cameras, Walkbase cloud analytics, and a mobile-friendly dashboard, Walkbase IntelliCount has been launched in response to new government guidance to limit the number of customers and employees, as well as follow social distancing protocol, in physical spaces due to COVID-19. 

“Walkbase IntelliCount allows businesses such as retail stores, restaurants, and transportation hubs to utilize and expand on the solution for improved customer experience beyond COVID-19 related distancing needs,” said Chris Riegel, CEO of STRATACACHE.

The benefits of Walkbase IntelliCount include:

  • Precise occupancy measurement in real time through high-accuracy 3D sensors installed at the store entrances and exits.

  • Significant labor cost savings through automation and reallocation of staffing to customer experience and store operations tasks.

  • Easy-to-analyze data displayed in a web-based dashboard on any browser-enabled device including tablets, mobile, or indoor and outdoor digital signs. Email or push notifications can provide staff and management with real-time alerts.

  • Scalable and privacy friendly, the solution collects no personally identifiable information.

“It’s important that retailers who are facing new, unfamiliar business operations challenges know that there are tools available that are mature, field proven, and will optimize their customer experience while ensuring compliance and accuracy,” Riegel added. “Our teams globally are delivering new customer experience strategies, and we’re prepared to deploy Walkbase IntelliCount in the market.”

Beyond occupancy management, the Walkbase IntelliCount solution can be expanded to further engage and inform shoppers and store employees:

  • Tied to customer- and employee-facing digital signs, communications are improved by displaying real-time wait updates, occupancy capacity, and in-store safety procedures.

  • A more robust solution can include integrations with third party hardware and software, such as automated entry/exit doors, queuing systems, and existing operations dashboards.

  • The Walkbase retail analytics platform gathers sensor-based data on in-store behaviors and patterns, giving retailers deep insight into how and where customers are spending time and money in the store.

Learn more about Walkbase IntelliCount and retail analytics at walkbase.com/intellicount.


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About STRATACACHE & Carmanah Signs

STRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. STRATACACHE powers the biggest digital networks for the world’s largest brands, with solutions that enable retailers to learn deeply about their customers' shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display.

Carmanah Signs, STRATACACHE’s global Lottery & Gaming Division, develops and delivers in-store marketing technologies including digital sign networks, interactive experiences, retail sensors, and innovative jackpot signs. Carmanah’s retail marketing technologies and data insights help lotteries and casinos transform the player journey, deepen player insights, boost brand equity, and increase sales.

Together, STRATACACHE and Carmanah Signs have over 3 million digital media devices and 155,000 wireless jackpot signs at retailers around the world, serving 55+ lottery jurisdictions and 700+ casinos on four continents. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous lottery industry events, Carmanah Signs is the only digital signage provider committed to the lottery industry at this level.

Nadene Beyerbach