President of Carmanah Signs since 2009, Cameron Waldie has focused Carmanah’s technology development on high value retail signage for the Lottery and Gaming industries. In 2013, he conceived the idea that Carmanah should join forces with STRATACACHE, the #1 global digital signage company. Now with 52 lottery customers worldwide, Cameron is highly focused on ensuring the Carmanah team delivers its digital sign and touch interactive solutions with exceptional ongoing customer service.
Vice-President LOTTERY Sales, North America
Carmanah’s VP of Sales, Max has worked in retail and gaming signage for almost 20 years, focusing exclusively on the global Lottery Industry for the last nine. He has a deep understanding of both the lottery players’ retail journey and of sales activating sign implementations at Lottery retail. He is a passionate advocate for his Lottery customers’ requirements.
INTERNATIONAL BUSINESS DEVELOPMENT DIRECTOR
Based in Europe, David works with our Lottery customers in the EMEA to find creative solutions that drive player engagement at retail. David spent the previous seven years working with IGT’s European clients on retail sales optimization, joining the Carmanah team in 2015. Prior to that he was a top retail executive with Coca-Cola International. His current mission? To engage Lottery players by digitizing the in-store playing experience.
Casino SignAGE Sales Manager
An indispensable member of the Carmanah Signs team for nearly a decade, Melanie guides our Casino customers through the world of Table Limit and Table Game Signs, Interactive Displays, and Networked Digital Signage. She is an expert in delivering targeted realtime messaging to casino guests.
Vice President of Operations for Carmanah Signs since 2002, Trevor oversees day-to-day operations and helps to set the strategic direction of the company. Before jumping into the Lottery and Gaming Industry his background was in financial markets.
Vice-President Product Development
Jon-Paul has coordinated the product development of all Carmanah Signs jackpot signage products over the last five years, as well as all of the STRATACACHE Lottery DS products. He works with the cross-functional team to specify hardware (i.e. media players, passive displays, touch displays, jackpot signs), software, and fixturing for each unique use case at retail, whether passive screen or interactive.
SenioR Systems Engineer
With over 10 years of IT experience, Roy is the technical liaison between customers and Carmanah's internal sales and operations departments. Roy is responsible for the planning, design, delivery, and startup of digital signage networks. He is also an expert in content scheduling, distribution, and support for lottery retail digital signage networks.
Interactive Design & Marketing Manager
Ryan leads content development and touch interactive development sessions for Lottery digital signage. He project manages the delivery of content, as well as defines scope for creatives and developers. Ryan has worked on a variety of content and interactive experiences including single and double screen Digital PlayStations, an interactive Instant Ticket educational experience, a lottery retailer portal demo, and sales activating passive content focusing on winner data and prize values.
Digital Marketing Strategist
Nadene's responsibilities include marketing, project management, and working closely with the creative team on content strategy. Nadene previously worked in product development and brand management for Atlantic Lottery’s portfolio of Instant Games. She then moved to the agency side, where she worked on an award winning PRO·LINE campaign with m5. Her focus is now on engaging the new player demographic and changing the way lotteries connect with players.
Technical Service & Product Development
A key member of Carmanah's product development team, Richard has been with Carmanah Signs since 2005. He began his career in our production department, moving up through the company to shipping, production supervision, and now product development. Richard knows jackpot and digital signage inside out, ensures all prototypes and sales samples are created properly, and provides training and support to our customers.
Jennifer first joined the Carmanah team in 2001, working in administration and purchasing. With a strong understanding of digital and jackpot signage for the Lottery Industry, Jennifer now handles all the details of sales coordination. She guides customers through the ordering process, from artwork needs through to final shipping, and makes sure they get the quality signage products they need.