La Fleur’s: The Illinois Lottery’s Digital Retail Transformation

Camelot Illinois, the private manager of the Illinois Lottery, began installing small footprint Countertop Display Units (CDUs) with retailers in February of this year in partnership with Carmanah Signs. The 22-inch digital displays fit snuggly next to the terminal into what Camelot Illinois has dubbed its Terminal Surround, featuring retail fixturing designed by Fastrak.

“This product is essential because we’re looking at so many different types of outlets. In this COVID-19 environment, you want touchless options, and you want it to be visible. Any digital solution also needs to be engrained in our system,” said Nora O’Sullivan, Director of Retail Partnership, Camelot Illinois. “One of the really exciting things about working with a supplier like Carmanah is that they can send out different messages to each screen. Different retailers, like Mariano’s Supermarket, will have completely different displays than others, like the Video Game Café. Now that we can tailor messages, it is going to make a difference,” O’Sullivan said.

Since the content is being distributed using AMP web-based software rather than the central servers, media is delivered in virtually real time. “STRATACACHE’s AMP content management system brings the digital signage to life, efficiently distributing unique content to any display on the network from one central software platform,” said Maxwell Goldstein, VP Sales – Americas, Carmanah Signs.

Carmanah is proud to partner with Camelot Illinois in their digital retail transformation initiatives. For more details, read the full article here.