NASPL PDS: Setting up Retail Base Camp with Richard Brown

Join Carmanah’s Richard Brown at the NASPL Professional Development Seminar (PDS) for a guided journey into the retail wilderness! The adventure begins at 3:15 pm Tuesday, July 18, in the Aspen Ballroom.

A retail expert and avid outdoor adventurer, Richard will be your skilled and experienced guide to building a successful digital communication platform at lottery retail. He’ll share his wealth of digital signage knowledge, retail expertise, and lessons learned from setting up signage networks in the wild.

Richard will explore the key components of setting up retail base camp, including:

  • Choosing the Destination(s)

  • Partners for the Journey

  • Journey Preparation

  • Tools Required

  • Into the Wild

  • Reaching the Summit

Retail can be a challenging and rewarding environment. With proper planning and preparation, your Lottery can modernize the player experience, improve relationships with retailer partners, and increase funds raised for beneficiaries – making everyone a happy camper!

For more tales of setting up lottery signage networks in the wild, and to experience the latest in-store marketing technologies firsthand, be sure to join Richard Brown and Maxwell Goldstein at the Vendor Meet & Greet. The adventure continues at 5:30 pm Tuesday, July 18, in the Pinnacle Club!

NASPL PDS details and schedule can be found here: https://www.nasplprofessionaldevelopment.com/program/

Nadene Beyerbach