PGRI: Retail Modernization Begins with Effective In-Store Messaging

In-store advertising is as critical as it has ever been. Consumers now want to spend less time in-store, reduce trips, and increase basket size in an attempt to reduce interactions. As a result, it is essential for lotteries to reach players effectively while they’re in-store.

In the latest issue of Public Gaming International Magazine we take a look at new STRATACACHE technologies, where lottery fits into customer-driven demand for contactless shopping and increased convenience, new digital solutions our lottery customers are rolling out, and the continued expansion of in-lane sales.

To read the full article click here.  

For more about how Carmanah can help your lottery modernize its retail presence, engage players, and increase sales, please contact Maxwell Goldstein here.