PGRI: Measuring Player Visits at Lottery Retail

How can Lotteries create personalized in-store shopping experiences with real time mobile tracking, analysis, and action? In this month’s issue of Public Gaming International, Jon-Paul Bussoli introduces STRATACACHE’s Walkbase solution for real time audience measurement at retail. Walkbase anonymously measures lottery player behavior, providing bricks & mortar retail with insights that, until now, were only available in the realm of e-commerce.

What does this technology mean for lottery marketers? Read the full article here: http://www.publicgaming.com/PUBLICGAMINGMARCHAPRIL2018/PGIMARCHAPRIL/mobile/index.html#p=47