NASPL Insights Retail Initiatives: BCLC Pump Topper Rollout
In the latest edition of “Insights”, NASPL asked lotteries to describe some of their most important or innovative recent retail initiatives. Carmanah is honoured to see our Fuel Pump Topper on the list, developed for our leading-edge lottery partner BCLC.
“BCLC prides itself on pushing the boundaries for an enhanced lottery player experience. In 2018, we became the first lottery corporation in Canada to install digital signage on gas pumps as one means to drive awareness of Lotto 6/49 and Lotto Max jackpots amongst customers as they gas up their vehicles,” says BCLC in the article.
“We initially piloted them at 10 Shell sites, and will roll out to an additional 75 sites in early 2019. Other Shell stations across B.C. will have the option to have the pump toppers installed once they upgrade their pump systems to the compatible model. The pump topper signage has been successful in supporting retailers’ overall sales growth, including a 10 percent lift in lottery sales alone.”
Check out the full “Retail Initiatives” article, by Patricia McQueen, on page 54 of the current “Insights” or at: http://viewer.zmags.com/publication/68fe1ae7#/68fe1ae7/54