STRATACACHE: Motivating the Modern Shopper

STRATACACHE Founder & CEO Chris Riegel travels the world to help organizations connect with their consumers via intelligent visual and consumer engagement solutions. In the latest issue of La Fleur’s Magazine, Riegel discusses how retailers win the game by understanding the value of “micro-moments” and recommends actions lotteries can take to improve the in-store player experience. 

“We have built an optimization strategy around The Modern Shopper focused on micro-moments of joy. You do not need to have big, sweeping changes to affect the consumer. Minor in-store changes can often result in single- or double-digit sales growth,” says Riegel.

What are “micro-moments”, and what actions can be taken to provide a better experience for players? Read the full article here:

Nadene Beyerbach